Marcus Theaters 75th Anniversary Logo Design

Marcus Corporation's 75th Anniversary logo design is a great celebration for a local Wisconsin Company. A special opportunity because not only is this a new look for well known company while maintaining continuity, but there are many more pieces incorporated into a anniversary logo which have to be handled carefully.

The collection of full color logos displayed in the side panel shows just some of the mock ups considered in the logo process. Working on a logo of this magnitude, the time spent on mock ups and in meetings is necessary to produce a final logo that fulfills the needs of the company. This involves many looks and combinations of text. Many questions of display arise from this process and are best decided by seeing all possible outcomes.

The process of logo development is illustrated below from the initial drawings to the final color logos. This should help illuminate the development process for those whom are just starting out or have a future project. One bit of advise though. Most designers will never do this many mock ups. The process is a always more involved when working with a larger company. There are many more parties to accommodate. Making a small decision can take weeks, and usually involves another round of revisions.

Logo Exploration

Great quote showing off my design skill!

‘/// Marcus Theaters Creative Director, Sample Quote