The Pleasure of Print

Business cards have always been a right of passage in the professional world. Many of us remember seeing a family member, or boss pass them around. It is because of this tradition that business cards are still very important even in our digital world. In many cases a business card is not a first impression, but it is a lasting impression. The quality of the card represents the business in many aspects. The strength and weight of the paper is just as important as the clear legible typeface used to keep important contact information. The color intensity and overall design complexity are small things, but have very real emotion responses from clients.

Business cards are different things for different people. Some cards are used as a directional tool to an online resource. Some are the primary information resource. Others, like artists and designers, use a business card as a small portfolio. In this case the business card is an opportunity to promote and remind buyers of a particular style.

What ever the purpose, each card is an opportunity to consider how you want to be seen and what means of communication works best for you. There are many cases where only a website and email address were given. Businesses usually include a wider variety of communication methods.