Scum + Cherubs, Perfect

Cherubs, Why Not?

Scummer Fest started as a joke between a group of friends, but evolved into a way of seeing things. In many ways it was a deeper, sometimes cynical vantage point to critique modern events or cultural activities. This new outlook allowed an exploration into imagery and language most companies would steer clear of.

The ad spreads are structured around three different looks. There is the general teaser ad that depicts two Cherubs with Scummer Fest across the heart. This juxtaposition is carrier throughout the more formal ads. The idea was to reposition the cultural perception of biblically revered imagery. Perhaps a cruel or misguided idea, but to question or reinterpreted historical art in a current cultural context is more than appropriate. By using this powerful imagery and style a designer can call upon an engrained romanticism of the past; hopefully engaging a stronger reaction.

The second style of ad is based on famous etchings from particular moments of importance from Gustave Doré's Paradise Lost & The Divine Comedy. The scenes are significant on their own, but the message is "outsider". All of us feel alone at some point, fired from a job, dumped, ticketed, jailed, whatever it is, it sucks. But sometimes it's exactly what needs to happen. So what if Lucifer was banished from heaven, now he's got hell. Home Sweet Home!