New Ideas for a New Year, 2010!

Design has evolved. We now tap into our cultural and human experiences when developing a new interface, magazine title or product. We mine data and build brands that center around user experience, connecting directly to our emotions. This may seem far-fetched or exaggerated, but I assure you that the right shade of blue can make or break a company.

The feelings triggered by right color or type treatment doesn't often close doors, but it can close minds. The wrong decision can effect perception. Coupled with powerful devices & methods of communicating a slip can multiple into a landslide. A wrong decision can tarnish a spotless record of service or impeckable quality. Brand Experience is tangible, as real as the very product a company sells or service it provides.

Design is not an island onto itself. Design is user focused and revolves around the seconds in-between. Design cannot be calculated or be formulaic because it lives in our feelings and ideas, our insecurities and our strengths. Design for your users: entertain them, fulfill their needs, and build value in the entire experience.