Agency Size and Approach

As a partner at Pentagram can you provide insight into the long term success of the agency?

Pentagram has a unique structure that is dead simple, but no one has ever really copied it. It’s based on a couple of principles; one being the conviction that the best design is done in small groups with one person as the lead, who has the experience and confidence to lead the relationship with the client. Each partner (out of 19) hand-picks a team with autonomy. I have a dozen people work for me. There are partners with four people. There is no glory to having big teams. We have no interest in size for its own sake. The other principle is that within those teams we don’t really have a hierarchy, just the partner and the team.

http://99u.com/articles/41159/michael-bierut-on-finding-your-voice
https://vimeo.com/7252845

I like the team structure message. Small teams with a producer.