Sparks snuffed out...

It’s the real secret. The spark, an idea, a thought that makes your stomach tie in knots.

But all your ideas not all without consequence or target. Remember The Gap in 2012? They decided that they were going to change their logo to a cleaner, more modern look. This created a HUGE uproar from their consumer base and consequently halted the project. This just happened with the JCP “Ship It” TV ad. They tried to be like Old Spice and create a funny, tad bit ridiculous and viral-eek ad. But now they are back tracking to save face.

DO NOT let things get too big or important that you cannot overpower the mob and move your ideas forward. Once you back down you’ve lost all your power to make decisions and you have lost your spark. Consider this: there is a new mob waiting to gather behind your new idea!