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Mobile or Experience First?

Strategy · April 21, 2015

Interesting Article: http://www.uie.com/articles/curse_of_mobile_strategy/

Interesting article that shreds on the Airline industry and addressing the complaining consumer who wants. It is a bit long winded, but it centers around the question, should you have a mobile strategy? Their approach would be to have strategies that are not medium specific.


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Medium specific implies too much. The medium needs to fit into a experience strategy. That way we can adjust and move faster to support the experience, not a platform.


Begs another question, Should you be in the platform game? Prolly not.